ASICS

In 1949, Kihachiro Onitsuka founded the sports shoe company Onitsuka Co., Ltd. producing basketball shoes in his living room in Kobe, Japan. He decided to rename the company in 1977 to ASICS (Anima Sana In Corpore Sano) which is translated to A Sound Mind in A Sound Body. In 1985, the brand opened an exercise science institute with the aim of producing more functional and technological products for all different athletes and has been one of the most relevant brands in the world of sport ever since.

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